Oh I know a lot of you have been waiting for this one because if anything "why do you love this character so much ? It's so unusual" is the question I got the most over my life, on internet but also IRL. Why would you love a villain ? Why this one ?
So let's dive in my own life and talk about Sam Sterns.
it's gonna be long and clumsy lol be warned
I started reading comics very late. I'm French and it was not a common thing here. We always had comics but it wasn't a common thing (it's still not that popular but it's popular enough to have a lot on sale and have them easy to get, at least in French, obviously their US version are harder to grab), my generation would only know comics through 90s cartoons such as Batman, the Justice League, Spider-Man, X-Men and Hulk. I don't remember watching Hulk but I know it was a thing because of the channel name showing up in old VHS, but I perfectly remember everything else.
So most of us only knew Justice League members, X-Men and Spidey and that's it. After that we got Batman, X-Men and Spidey movies that kinda reinforce that.
It was only through the MCU that we really started finding comics on sale everywhere here, I think, or maybe I didn't pay attention before that because I was just not into it. I mean, as I said it was always a thing, it was just kind of unusual.
Long story short I have a lot of severe health issues so I spent 10 years of my life doing pretty much nothing but trying to survive the pain and the depression from my bed. It's not that I don't want to talk about this part of my life but rather that I don't remember it so I can't, seems like my brain deleted it for my own sanity.
At some point, in order to rebuild my body and my heart, I had to do 45min of training bike and if you do soft cardio you know how incredibly BORING it can be so I was watching tv as I was training.
It was the French Disney XD back then and it would air Ultimate Spider-Man and Hulk and the Agents of S.M.A.S.H., which was my very first introduction to Sam. I just remember watching the episode where Devil Dinosaur go giant and thinking "this evil dude would be kinda handsome if it wasn't for his ugly-ass giant forehead" and that was it, I didn't really care that much about him, nor about the Hulk show itself. But Marvel somehow made me feel better back then, the MCU was the first thing I could watch without having panic attack so once I was done watching everything (not so many movies were out back then obviously lol) I wanted more and I started reading comics.
My older brother only had two back then, old Iron Man and old Hulk, I took Hulk because I always loved these old Hollywood monsters vibe. When I was a kid I was so into Dracula, Frankenstein's monster, werewolves, good ol' ghost stories with victorian haunted mansions, you get the vibe. My very first memory is from kindergarden. If you were nice, you were allowed to borrow a book and I always borrowed the same. Couldn't read obviously but it had some pretty nice holo pictures of monsters that I liked a lot (shiny things always got my attention somehow). I don't know why but monsters are something I always loved and when I think about it most of my fav medias were always related to this kind of aesthetic. I always had a huge huge thing for this kind of horror (or just aesthetic, sometimes it's not horror) featuring monsters and I always had a very very deep soft spot for mad scientists. So of course, when I had the choice between Tony Stark and Bruce Banner I took the Bruce Banner road, even if I liked MCU Tony waaaaay more than Bruce back then.
But instead it focused on Sam.
It was really wild and weird, I always had hyperfixations but they were always short and I would often change and go back to some, like a circle. I'd be into something and have it consume my whole life for a month or so and go to something else the month after and have it consume me again etc... And there was always a reason.
For Sam it was different, I didn't know why, I didn't understand why back then and surprisingly that burning passion I felt for him never vanished. To this day I still love him like the first days I was reading and discovering him even if I know everything already.
1) Sam is a villain
There's a few reasons that can make you like a villain. Sometime one of these reason is enough, sometimes it's all of them. Let's talk about that first.
If you look at Disney Villains, you'll see how unique and different they all look like. A fun fact about this is how Hans from Frozen is hated because he looks so "normal" (aka like a casual Prince) and I think that's super interesting on a design note, people expected him to be "boring" and "a Prince" because people developped some kind of boredom thoward heroes who are all "alike" (especially in Disney, again, because they all answer the same beauty norms but we'll talk about that later below) and maybe because of that impossible 100% virtuous personality that makes us feel like losers when we fuck up. And I think Hans actually had a good design because he was meant to trick you and annoy you, he was meant to be unlovable (so highly annoying "oh yet another Prince") but he was meant to make you believe in his kindess, so he had the design of a Prince and they used the boredom toward Princes as well to make him unlovable. It's a very simple design choice that worked very well, he looked nothing like a villain.
It's all about the look. It's part of why I love villains so much as someone who was meant to be a chara designer haha.
But look alone isn't enough to have a good villain, that's why you have incredibly cool look and mediocre villains or very good villains with an average look. So why do they feel so cool ?
Because they're so powerful, so outstanding, threatening, smart. They're the embodiment of power but more than that villains often feel like freedom in the way they can and will do whatever they want as long as it serves them. Villains are everything we wish we could be.
Villainy is just incredibly badass.
We all wanted to be a villain at some point of our life. Keeping negative emotions burried inside of us isn't good, these emotions are here to protect us, we need them. That's why we enjoy horror and violence in fiction, it's an outlet that help us deal with violent pulsions and negative emotions. So of course watching a villain burning the world down feels good sometime, through them you feel avenged and it feels kinda good so even if we try to not admit it. Projecting to them is like being able to go rampage without really hurting or destroying anyone. It's pretty healthy when you think about it, being able to avenge ourself without hurting anyone. Being able to hate without hating anyone. Having power without the consequences. Destroying the unfairness of the World through them. Feeling their wrath and expressing yours through them.
Villains teach us limits. They teach us that everybody can turn bad and that no matter how "well" you mean you're no better than anyone else. They push you to always question yourself and your own behaviors. And as I said above, you also learn to question the world you live in rather than accepting it. Villains push you to question yourself and the world while having you keep a limit to not fall into bigotry, egocentrism and so to grow with an open mind. Because you know that what killed your villains was always the lack of self questioning, thinking they were better than everyone else leading them to think they were all powerful, ignoring their weakness and ultimatly failing and falling.
There's a very good Sam moment in Immortal Hulk when he becomes all powerful because he understand that :
And I love this moment, it's one of the best Sam moment ever, he lost his gamma and he realized how his own egocentrism prevented him to grow, to become stronger and smarter. In this moment, Sam is learning about modesty, he's learning that the only thing preventing him to get stronger was himself, because his arrogance had him think he already know everything, that he was always right, preventing him from learning. He understood that his ego was his own enemy and it's a life lesson I love and embrace. Being smart is admitting that you know nothing and nothing is more dangerous than idiots who think they know everything.
As I said, even villains have good lessons to share, we also learn through their own experience.
People who are into villains learn that everyone, including themself, can become a villain no matter how good their intention are, they learn the limit between freedom and pure bigotry and hatred while people who are into heroes learn that it's ok to hate and punish whoever they see as bad. And the bad is often the marginalized.
There's a reason to that (nb : remember that "most of" doesn't mean "every single person" alright ? So don't get angry like "I DON'T", it's not about you).
It's less true nowaday but when I was a kid villains were marginalized. In their appearence, in their personality. You had POC inspired villains, you had LGBT+ inspired villains. Most of them were still white and straight because they didn't want any problem I guess (or because they didn't want to put important poc or LGBT+ in their projects at all) but most of them are either poc or LGBT+ coded (or both).
You take Disney again for exemple, 'cause everybody knows Disney. Most men are thin, mannered, sophisticated, effeminate, they're the opposite of what a good man should be (strong, tall, viril). Most of them are homophobic gay clichés.
Women, in the other hand, most of them are either single or widow, often too old to have kids, loud, independant. They're the opposite of what a good woman should be (able to bear a child, pretty, young, silent and submissive). Most of them are homophobic lesbians and mean feminists clichés.
And that's the thing with fiction, especially kids fiction, it's here to give a moral and to teach you social codes.
Heroes, especially super heroes, often defend a statut quo. Even if they question it they never really try to change things, they teach you that violence is never the answer and yet, if History taught you one thing it's how without violence none of us (especially marginalized people) would have rights atm. Heroes protect an established order while villains question it.
And you don't want people to question society and your own statut, do you ? So to avoid having them think "damn, this villain is right" you give them Supremacist ideas so kids will be taught that questionning our society = nazi. And it works. How many time a day do you see people online saying that poc, LGBT+, feminists and such are the real nazis out there for wanting the right to exist while throwing litteral nazi supremacist ideas themself ? Because that's what they're taught.
That's why villains are smart. Because questioning the world you live in is "bad", imagine realizing how unfair the world is.
And Sam being the embodiment of temptation is not even something Immortal Hulk established, it's way older than that. Look at how he's behind Talbot, on his shoulder, whispering him the lies he needs to hear, he's a pure Devil figure here.
His look, his behaviors, his writing are very LGBT+ coded.
But anyway, that's why you have people thinking their villains aren't that bad, because they're "right" in their mindset, that's why a lot of villains slowly turned into anti-hero with time as well, because they're right.
And Sam often makes good point. When he mocks capitalism, when he mocks virilism, when he explains why asking questions is seen as a sin etc...
And that's also what I love about these manipulative very smart villains, they're way more seductive than any other kind of villain, I love their sass, their grins, I love how manipulative they are because through their manipulations they manipulate us as well, it makes them more impredictible and interesting.
Because it gives us hope that we can be loved with our "flaws" too, just the way we love them, as imperfect as they are.
People who are into characters with toxic traits often joke about "this is the love of my life but I would rather die than spending 2min in the same room".
Their crimes aren't acceptable, but they're not realistic enough to have you really care about it or wanting to do so the same or whatever bullshit people will tell you to shame yourself for liking a villain, that's the thing. They're lovable to us because they're not and CAN'T be real.
Through Sam I learnt A LOT about myself, I grew as a person because when I learnt about him, when I made all my theories about him, when I created my own version of him (we all do that, no matter how hard you stick to the canon you'll always have a very personal vision of a character, that's why bigots get upset when you say their fav are LGBT+ or if you turn them black, they take it as a personal insult and if representation wasn't important to them they wouldn't give a damn about what you think of their fav and how you portray them, they're very hypocrites) I was in fact exploring myself. And I'm not only talking about something spiritual but also my own medical diag.
I was able to understand a lot of stuff about myself, work on it, accept it.
That's also why representation matter, because in a world that casted you away you can finally find someone who understand you. Sure they don't exist but your feelings for them are very real, that's why you cry or get scared or angry while watching fiction, so it's still a comforting thought, that the character you love and care about is like you (even if it's an evil prick, but as I said marginalized people are mostly represented through villains so we take what we can).
Sam, however, is the other way around. He's about hatred, a feeling he burried for years until it exploded and now he's only about it, he let his hatred consumed him because he could never express it.
Bad emotions are like fire, that's why they're often represented this way. Fire is very dangerous if you touch it but used in the right way and with care you can warm yourself, feed yourself, it litteraly keeps you alive. Bad emotions work like that, you need them but you have to stay in control in order to avoid burning yourself.
And because people see me as the "biggest fan" and think about me when they see him or think about him when they see me I feel like I have this "duty" of being a cool human being to honor him, idk, so he's one of my best motivation to better myself. Because if I'm a cunt people will think that Sam is a bad character, it is what it is. How many people think Sam is cool because they think I'm cool ?
I wanna be good enough for the passion I feel through him. Because I want people to think "cool" when they see Sam through me.
I guess that's because I found him in the most painful moment of my life, at the very very beginning of my recovery. I guess my brain just think this little sparkle of happiness he gave me while I was drowning in an ocean of pain and suffering is the reason I started healing. Maybe that's why obsessions are similar to addictions, they're born the same way, your brain craving happiness through anything it can find.
And that's something Sam express a lot as well, his loneliness and his pain.
Sam taught me to stop caring about people's opinion on me. You have no idea of the amount of people who think my obsession for him is weird or cringe but I don't mind because I'm not ashamed of him, because expressing my love for him is therapeuthic. My passion for him is more important than pleasing some folks whose life are so empty they feel "cringed" by a stranger. All I do is minding my own business to heal through respect and honor, if it's cringe then I'm cringe, I'm not stopping my harmless fun over people I don't even know.
It doesn't matter how bad I feel, if I get something new about Sam, a fanstuff, an art or a news or whatever I'll feel a genuine deep happiness. It doesn't last if I'm in a very bad moment but it still happens and during these small moments I still think "it's worth staying here" and it's nice .
My loved ones can only reassure me through their physical presences (through touch more than words, if that make sense, basically a hug is more efficient than kindness with me which is ironic because I don't like being touch so much). Sam is fictional but my feelings for him are pretty much real, all our feelings for fictions are real, otherwise why would you get upset or sad or scared through fiction ? And while I don't love him nearly as much as I love my closed ones, nor in the same way either, he has an advantage they don't : he's fictional. He can't be "here", he can't touch so, unlike everyone else, I don't need his presence. He's not as efficient as them to calm me down but he can help me out even when I'm all alone and makes me remember why I stay here when my brain chose to make me forget about it.
That's the reason I love him so much, a coincidence, seeing the kind of character I love in the right moment of my life, when I needed something to focus on. Maybe it's no deeper than that. Or maybe it's destiny.
With time I started projecting myself into him, projecting my own struggles and personality into him, probably as a way to comprehend myself and feel some kind of self-love, also as a way to cope and keep going. It's hard loving yourself, especially when your pain is created by your own body and brain, but loving a fictional mass murderer is somehow easier haha what can I say? We're terrible at giving ourself the love and attention we deserve. So projecting into Sam and creating my own egocentrical headcanons is a way to accept myself like I accept Sam.
He's a Hulk villain and God knows how much I love Hulk and villains.
He's sassy and I love sassiness, it's super sexy haha.
Sam is Sam, he's both that kind shy threatened guy and that evil egocentrical bitch.
I just love Sam for being Sam.
And I hope that all of you are able to find your Sam and to express it the way I do. That's how I wanna conclude this post.
Enjoy~